Hey! I'm Apurv, a Principal Product Designer with a passion for creating thoughtful B2B and enterprise solutions that put people first. My design journey began early—straight out of high school, I pursued both a Bachelor's and Master's degree in Design, giving me a foundation that few designers have.

For over 14 years, I've been immersed in the B2B SaaS and enterprise space, helping businesses solve complex problems through user-centered design. My approach is guided by two core principles: "People over pixels" and keeping inclusive design at the heart of every design process.

Currently, I'm designing automotive technology solutions at Dealer-FX, where I continue to explore how thoughtful design can transform enterprise workflows. My experience spans multiple verticals, always with a focus on making complex systems more human.

When I'm not deep in design mode, you'll find me swimming laps, running through Toronto, or playing soccer. I'm also an ADPList mentor, sharing knowledge with the next generation of designers.

Always curious about the intersection of design, technology and business. And yes, I've got a few side projects that might just make it out of the project graveyard 🥀.